Premiere Classe is moving towards an increasingly selective strategy. This project embodies that evolution through a sensitive yet radical approach, drawing on the concept of scanning to reveal the structure of accessories with precision and bring their hidden lines to light. The scenography by Costa Molinos Studio extends this intention: like a scanning device, it conceals and unveils the collections, creating a tension between appearance and disappearance. The visual campaign was generated using artificial intelligence, then graphically reworked and adapted to explore a range of visual variations.